For five months, BUFF® will be presenting its extensive assortment of products in the departure area of Terminal 2, located right after security.
Munich, June 2019 – After opening an airport shop in Barcelona, BUFF® is now proud to introduce itself in Munich as well, showcasing its position as the market leader in the field of multifunctional accessories. Close contact with consumers is particularly important to this family business as a way to get important feedback on their collection and their brand. Spanning 16 square meters, the entire BUFF® world will be presented with its full produt range as well as its innovative product features. The shop will also serve as a type of consumer testing site. New products and designs will be presented to consumers and important feedback will be collected for future production.
“This will be a great opportunity to present our brand with all of its innovative products and sustainable approaches to a wide range of people”, explains Managing Director Marc Hasenstein.
At OutDoor by ISPO (BUFF® on display: Hall A4 – Booth 406) the concept shop will be accompanied by an extensive out-of-home campaign. This is a holistic concept designed to make consumers even more aware of the BUFF® brand, its products and its sustainable values.
The pop-up store is located on level 4 of Terminal 2, right after security and will be open daily from 7:30 AM to 9:00 PM until the end of October. It is worth dropping by when you get to OutDoor by ISPO! www.buff.com