The neck and headwear accessory brand has advanced its national distribution strategy with the opening of what will be its first permanent store in Barcelona. The location chosen for the launch of this new retail outlet is l’Illa Diagonal, the iconic shopping centre on Barcelona’s Avenida Diagonal. Twelve years ago, in this very shopping centre, BUFF® made its first foray into the world of retail through a winter pop-up store, which made an appearance year after year back then. The success of this temporary store has led the brand to consolidate its position in this location by installing a permanent store to add to the two BUFF® installations in terminals 1 and 2 of Barcelona’s airport.
This new store presents the brand’s new image which has been developed in line with its commitment to the environment reflected in its DO MORE NOW sustainability programme. To portray this, the store’s interior design is decorated with natural materials like wood and metal, as well as recycled materials like cardboard. All of this creates a more original look and feel, which mixes elements from the outdoor world with urban touches, in line with the brand’s values.
In this new store you will be able to find seasonal products from the SPORT and LIFESTYLE lines, for both adults and children. You will also be able to buy some of the brand’s special collections such as the BARCELONA COLLECTION, inspired by the Catalan capital, or the MOUNTAIN COLLECTION, which pays tribute to some of the most dramatic and striking peaks in the world.
This season, BUFF® will have more than 18 retail outlets spread across the country, among which some are Pop Ups in shopping centres (La Maquinista, Splau, Gran Vía2, Plaza Norte…), temporary stores (La Roca, San Sebastian and Granada) and permanent stores (L’Illa Diagonal, Factory Store and Barcelona Airport).